Over the past few days, you might have heard rumours from some so-called search engine experts that Meta Keywords are not important to get better rankings in Google.  Well that’s what they want you to think.

The fact is that this single simple tag is one of, if not the most powerful tools available to any SOE, and simply by adding it into a web page, you can turn it into a lean mean ranking machine.

Quite simply, when the Googlers come to visit your internet site, they want to know what it is about, so they look at the HTML of it, which is pretty amazing.  Most people don’t even know what HTML is, I do, and so does Google, and that’s what is important (shared knowledge like that is important in the world of SOE).

When The Googler looks at your HTML, it doesn’t look like a website, it is all full of < and &amp; and <table> type things, and doesn’t make much sense to anyone apart from those with a lot of technical learning time – you can’t even see pictures – Googlers can imagine what they are all about from something called the src – which is how they know what a picture is!

Anyway, to understand whether your webpage is going to be interesting for users to read, they look for what keywords are in the page.  If you don’t put keywords in the page, the googler won’t know what its for, and this is what happens:

no keywords, no Google!

no keywords, no Google!

On the other hand, if you get it right, then this is what happens:

Meta Keywords make you number 1

Meta Keywords make you number 1

What’s the real reason why Google bots are saying that Meta Keywords is useless?  It’s because they want to keep all those lovely number one results for themselves.  If you want to rank for a keyword, make sure that you put as many of them as you want to rank for into the meta keywords place.