I was recently invited to a top secret advanced SOE conference in which some of the world’s top experts got together to discuss what the best techniques were.  Something that was a definite hot potato was Replicate Content, and how you can make it into an important part of any search optimisation strategy.

In this week’s blackboard Monday, we’re looking at ways that some of the top SOE experts are using replicate content to give their rankings a massive boost!

What is Replicate Content?

2 pages that are the same

2 pages that are the same

The simplest definition of replicate content is when the entire semantic information and syntactic distribution structures within two separate pages are entirely duplicated.  There are other sub types of replicate content where only certain elements of the overall content vector are included on both pages – some webmasters only use the same HTML on their pages, while others only include the same Meta Keywords.  When the Googler is looking for replicate content, it only counts true duplication – where all of the page is replicated 100% – even down to the alt texts.

How  do I do replicate content?

Replicate Content Checklist

Replicate Content Checklist

In order to have proper replicate content, you need to ensure that you copy all of the elements in the check list above – if you don’t include all of them, the Googler will not be able to tell that you have got the content properly replicated and not see the full benefits.

Why would I want to do replicate Content?

How the Googler treats replicate content

How the Googler treats replicate content

Quite simply, replicate content is one of the most powerful tools available to any SOE.  The reason why the Googler loves replicate content is because when it finds two pages that are completely identical, it creates a syntactic diffusion between the correlated latencies of the file distribution within the Googler’s data centres.  If the Googler was a human, it would experience something similar to the feeling a person gets when they see their mum.  Thanks to the elevated intelligence structures of the Googler’s recognition algorithm, seeing pages that are the same is a reassuring thing that gives it greater confidence in the content.

The benefit of Google having more confidence in the web page due to it seeing the replicate content is that it will then bestow a far higher trust vector hierarchy on the page, and thereby give it a boost in the search results.

Replicate Content = Great Ranks

Replicate Content = Great Ranks

Happy Optimising

Namaskara