Recently I was the main speaker at an incredibly prestigious international search conference where I delivered a completely amazing presentation about a number of cutting edge SOE techniques that have yet to be discredited.
Much of the talk around the conference floor was about social medium. Over the last year or so, there has been an explosion of social medium websites like Face book and My Tube, and they have literally hundreds of users.
So, how can we as SOE professionals get more out of these websites?
Twitter is great for friends and messages. You can write a message to your friends using Twitter, and then take advantage of the relationship vectors within the system to promulgate your links. The best way of twittering for SOE is to write all of your meta keywords for a page into a twit and then adding a link to that page.
The Googler has a Twitter name. You should add @google to all of your twits and then they will count as page ranks. An Advanced Level Twitter Technique that leverages the full power of the social graph is to create several hundred additional accounts and “Re Twit” each of your messages to Google. Each “Re twit” adds a popularity modifier to the total Page Ranks you score that can almost double their value.
Face Book is the best social medium for photos. You can do twits on Face Book like on Twitter, except the Googler cannot read them. Ideally avoid having privacy on your account, as this prevents searchers from seeing your things.
Because Face Book is good for images, you should take photographs of your web pages and up load them to Face Book. The Googler cannot completely see the pictures, but you can add captions to them that use your meta keywords and URL.
You Tube is mostly about videos. These films can contain anything at all, and are saved in a special language that Google can understand. You can include your URLs inside the video, and use the soundtrack to record your keywords over the top.
Each time a video gets watched, it is the same as getting a new link. The most popular videos are of people falling down stairs, or being mauled by dogs, so this site is a great choice for anyone with a personal injury internet.
My Space was the first website to have music on it, and is famous for the creative web design techniques that is used. The technology used to encode the music on My Space is completely state of the art. Although the Googler has no real soul and as such cannot appreciate any tunes apart from electropop, it is capable of “hearing” the words.
To get the most success on My Space, you need get friends – it’s a good idea to pretend to be an 18 year old girl and use a picture of someone pretty for you profile. Simply read out URLs and Meta Keyword lists over the demo track from a Bontempi Super Reed Electronic Organ, and the Googler will treat each song as the equivalent of 4 page ranks. You may also get a record contract.
There are plenty of other social mediums that you can use too:
Bebo – Popular with children
Orkut – Popular in Brazil – possibly good for waxing products
Spotify – Music – possibly good for acne/skin care websites due to semantic emphasis on domain name.