I was recently involved in a special technology retreat with some of the leading tech bloggers, and as you would expect, we all started talking about search engines and where the next challenger for the Google might come from.
There are loads of start ups at the moment, and picking one of them is pretty hard, because they are all equally amazing, however the name that everyone seemed to be talking about was one called “bing”.
Bing, which you can try for yourself at Bing.com, is a search engine like Google or Cuill, but with a twist – it works on Windows, unlike most of the other search engines where you have to access them through the internet.
Of course the big question for SOE professionals is “How do I rank better in Bing for my main keywords?”
In order to find out, I made a phone call to a leading engineer at Microsoft to ask him what the key to number one rankings in Bing was, but apparently (typical Microsoft!) it is a secret, and they can’t make it public.
Luckily, I have managed to run some tests on this new search engine, and got the answers that the SOE world needs!
There are many similarities between Bing and other search engines. Like Google, Bing has a special electronic robot that they have trained to read HTML. The Bingle is apparently just as clever as the Googler, only bigger. It is kept in one of Bill Gates’ air conditioned garages near Seattle, so it is cold and bitter. As a result of its bitterness, it will not forgive any errors on your pages.
Things to consider for ranking better in Bing
The key factors that you need to remember to rank well in Bing are as follows:
Use a .Net domain
these are like the .net framework and can fool the Bingle
Write your pages in .aspx
Bingle cannot understand HTML properly, and reacts badly to php
Do not use Flash or AJAX
Bingle can only understand Silverlight
Host your website on an IIS Server
Bingle cannot interface with Apache, and any sites on Apache will not be included in Bing
Code your pages using Front Page
The Bingle is incompatible with the code used by other software, and can get broken by it. Once Bingle breaks, it takes almost an hour to start again, and it will not come back to your website.
Pingback: Tweets that mention Rank Better in Bing « SEO ★ Cock Stars -- Topsy.com
#1 by SOEejit on October 24, 2009 - 9:39 am
Quote
This excellent post raises many Qs. Here are some from people I spoke to on the bus:
1. Does the Bingle go out with Twatter, and can I find Twats in Bing SERPs? Everyone knows that the Googler goes out with the Twatter already so will the Bingle and the Googler be going at it opposite Greggs after school?
2. Why are you talking to me on the bus?
3. Siverlight seems very cross. It has a blog saying that it is “cross-browser, cross-platform and cross-device”. If the Bingle only understands Silverlight does this mean that it is also very cross?
4. There is another startup, with a really rich dad. It is called Yahoo! (I know it’s dad is loaded because it advertises on the telly). It looks like Yahoo (without a “!”) but has a nicer picture, so it must be a startup. What do you know about Yahoo!- I think it goes out with the Flicker.
5. This is my stop, can you get out the way please?
6. If you can’t use Flash or AJAX on it how do remove any stubborn stains that you might get from looking at Twats?
7. The Bingle looks sleepy, does this mean that Bing makes everything slow and mopey. If that is true should we call it Bong instead?
8. I can’t find my ticket, have you pinched my ticket?
9. Would the Bingle get on better with Apache if you rubbed some Open Sauce on it?
10. As Bingle cannot understand HTML should it get a job making websites for SOE? The best SOE friendly websites are always the ones with rubbish markup.
Thank you very much
#2 by carri on February 21, 2010 - 5:35 pm
Quote
This post is inacurate and misleading. Bing is not like that at all. It still has a bit of hair and doesnt have sleepy eye like that. I’m gonna sue you for defamation of character