There has been a lot of chatter recently from some of the so called SOE experts about what Personalised Search means for the world.  As usual, a great deal of what is being written about personalised search talks about advanced technology, but there is a lot more to the Googler’s new abilities than just some tweaks to the software – Personalised Search marks the beginning of a new age of computer intelligence.  According to our source who works in a top secret hygiene management role at the Googleplex, Personalised search is something truly ground breaking.  The Googler has developed the ability to read your mind!

How Personalised Search results are generated by the Googler

How Personalised Search results are generated by the Googler

The highly trained handlers of the Googler have discovered that the vast intelligence contained in its robot brain can be trained to pick up tiny, barely perceptible signals called “intent vectors” and process these in order to determine what the searcher really wants!

In most cases, the intent vectors used by the Googler to generate and understand the motivation of the searcher are comparatively obvious, and include factors such as the semantic orientation of the language used.  These are processed heuristically, through the standard latent semantic eigenvector profiling that Google has used since 2008 in order to provide a deterministic relation matrix that can be overlaid in the social application graph and used to improve the 0-rating of the search results and refine them to meet the demographic character of the searcher.

It goes further…

According to our source, users who have downloaded the Google Toolbar and Google Desktop Control System can enjoy even more refined results.  The Googler is now able to interface with other software and hardware connected to the client machine and utilise this as part of the search result generation process.

The Googler will investigate the user interaction with the various parts of their computer and compare this information with a pre-existing database to develop an understanding of user intent and serve up the most appropriate results pages.  Our source compared the behavioural understanding of the upgraded Googler to “Derren Brown on Steroids” and claimed that the pace of development scared him “to the quivering core of my existence.”

How Tension in your mouse hand reflects your intent when searching

How Tension in your mouse hand reflects your intent when searching

As shown in the top secret diagram above, the Googler uses cues such as the tension in a user’s hand as they control their mouse to determine the non semantic intent that correlates against the keyword selection used, and feeds this back into the search results to ensure that they are correctly personalised.

The Googler’s highly complex understanding algorithm can determine the difference between a regular user and an SOE professional, and also whether a person is doing research or wanting to buy something, and then give them the best possible set of results.

Happy optimising