If you are operating at the cutting edge of SOE right now, the chances are that you are investigating the impact of Social Hierarchies in Term Engagement. By performing analysis into the way in which people from different social orders interact with your website, it is possible to deliver superior content to users and improve the quality of interaction within your website.
I was recently the keynote speaker at a highly exclusive conference for the highest echelons of online marketing in which I made the following presentation that provided insight into the best ways to use S.H.I.T.E. as part of a comprehensive digital marketing strategy.
For those unlucky enough not to be amongst the audience at the event, I have added the presentation I gave below:
While this particular technique is likely to go well above the level that most SOE professionals will understand or be able to achieve, it is of increasing importance to familiarise yourself with the concepts behind S.H.I.T.E. in order to be able to communicate effectively with clients.