Archive for category Training

How to: Build a Content Farm

One of the hottest things in the world of SOE right now is content farming, but as with any new technique, there are more so-called experts getting it wrong than getting it right.  I was recently privileged to spend some time with one of the world’s leading content farmers – Level 5 SOE Guru Arthur Giles – who told me how anyone at SOE Tier 4 or above with a skill rating of +17 can build their own content farm using a robot and a squirrel.

Getting Your Content

There are more than 200 people who are currently owning internets, and all of these people need to make their own webs  using a clever combination of words and HTMLs.  Most internets can be accessed at no cost by normal users on home computers with either a Chrome or a FireFox.  What a lot of the website makers do not know is that normal internets can also be used by robots who are also interested in reading the world wide web when not working in factories, flying through space or destroying small cities.

One of the advantages of being an SOE expert with  a +17 skill level is that you are able to build your own robot that can be programmed to simply read the internet all day, and copy the pages it finds into a dating base:

A Web Robot Eating the Internets

A Web Robot Eating the Internets

The web robot can travel from one internet to another using its wheel and then suck web pages into the dating base using a special scooper that emits low frequency eigenvectors.  Once it has the internets in its scoop, they are put straight into the dating base.

Using the Squirrel

Once the internets are stored safely in your dating base,  you will need to use something called a squirrel to get them back out.  These are not the kind of hairy rats that you see in trees, but a special kind of squirrel that was genetically modified in Russia during the cold war.  Instead of crawling around trees finding nuts like proper squirrels, they are crawl around the dating base looking for whatever you want them too.

To run your content farm properly, you will need to get both kinds of squirrel.  There is a short tail variant that looks at the top of the data, and a longer tail one that can go much deeper into the dating base in order to find more of the content that your web robot has put in:

A Data Squirrel in its natural habitat

A Data Squirrel in its natural habitat

From time to time you will need to replace your squirrels with newer versions because they can become tired and also become lazy and start reading the webs that you have rather than just collecting them and bringing them back.  This is bad because they might get clever and not want to do any more working for you.

What to do

You will need to buy a special internet for yourself in order to let real people look at your webs on their computer, and then all you need to do is write an instruction matrix for the squirrel to let it know what the person wants to read.  Although the Squirrel can become intelligent, they are usually pretty stupid, so you should make the system simple for them with a computer programme.

The best content farms use a simple “interface” which is designed to look like a face.  Get your users to type what they are looking for into the mouth bit, and then the computer can tell the squirrel what to look for:

A Typical Web Page

A Typical Web Page

Your computer programme to tell the squirrel what to do should look like this:

20 go_to DATING_BASE

This tells the squirrel to go to the dating base and find all the web pages that are in there which include the subject that the user wants to read about.  It will then print them on the screen.


There are a small number of companies who want to advertise on the internet, and some of them will pay as much as £1 to appear on your pages!!!!  All you need to do to take advantage of this is to reserve some of the page for their adverts.  You could even set up a second dating base of people who want to advertise on your content farming pages and then use a different squirrel to find the ones that match the things that your users are looking for, however it is important to note that you will need a skill rating of +23 and be a level 7 SOE Expert to be able to write the complicated programming that is needed for that kind of thing!


The 6 Types of SOE

With more than two hundred websites now live on the internets, competition for Page Ranks has never been tougher, and more and more of the webbers are looking for help with the different ways of getting those coveted number ones in the search charts.

Most webbers are understanding that the only ways of getting the number one is to be engaged with an SOE person, but the big question that is always on their lips, is what kind of SOE-er they should work with.

I was lucky enough to be present at a secret searcher conference recently in which a Googler explained that the success in searching is most often down to getting the right kind of SOE work done, something that not all people are able to do.

There are currently 6 types of SOE person who you can use to do your webbing, and these are as follows:

SOE Apprentice

There are thought to be nearly a million SOE apprentices in the world.  Their knowledge and skills are minimal, but they will be keen.  Normally they will be able to spell SOE correctly, and will have heard of the Googler.  If a business were to engage the services of an SOE apprentice to be doing their optimification, they will normally get a number 50 result.

SOE Padawan

Only around 5% of SOE Apprentices ever achieve padawan status.  This is reached after the enlightening (the moment where they become understanding of the PageRanks).  At this point, they are qualified to comment on the SEOMOZ blog, and will be conversant with low level SOE skills such as page titling, and keyword destiny.  An SOE Padawan will be able to get a 20 result in Google for their secondary keywords.

SOE Drone

Of the 50,000 SOE padawans, around 10% can reach the level of SOE drones.  At this point in their development, the drone is able to write an article, and use the Google effortlessly.  These low level staff are usually capable of writing their own blog, but will sometimes make straightforward errors such as failing to include the meta author tag on their pages.

SOE Ninja

The title of SOE Ninja is awarded to the top 100 SOE drones each year.  Typically, only drones with a skill rating of +75 and a knowledge score of +250 will be invited.  To be considered, it is necessary to have 14 Likes on SEOMOZ, and to have commented on SEO Book.  Drones must have also follow all senior SOE experts on the Twittering, and be able to calculate keyword destiny.  A ninja will be provided with access to links and be able to rank a web in the top 10 results for a 3 word phrase.  Companies who are savvy enough to use the services of a ninja can expect great results.

SOE Guru

A guru is one of the leading members of the SOE community, and commands great respect.  These experts are permitted by charter to provide full SOE services including the use of advanced Meta Keywords and Meta Rank tags.  They are also allowed to own their own SOE blog, and publish theoretical information.  Gurus are elected for a three year term, and can extend this by agreement with the board of directors at Dogpile.

Although salaries are not public, some SOE gurus are thought to earn in excess of £5,000 per year from their work, and some own as many as 6 websites of their own.

SOE Warlock

The identity of the SOE warlock is currently unknown, although some have suggested that it is in fact Steve Ballmer.  His mastery of skills is truly remarkable and it is thought that he is able to use his understanding of THE ALGORITHM to simultaneously rank number one for all 500 of the keywords currently available within the internet.

Correct Use of SOE Rank

It is essential for searching success to inform the spider council what type of SOE expert is being used, and there is a meta tag for this purpose.  Search engines will consider the type of SOE who is working on a website when they decide where it should be placed in the chart.  The use of this meta is legally controlled, and incorrect attribution can result in an internet being turned off:

<meta name=”soetype” content=”guru” />

Happy optimising


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Social Hierarchies in Term Engagement

If you are operating at the cutting edge of SOE right now, the chances are that you are investigating the impact of Social Hierarchies in Term Engagement.  By performing analysis into the way in which people from different social orders interact with your website, it is possible to deliver superior content to users and improve the quality of interaction within your website.

I was recently the keynote speaker at a highly exclusive conference for the highest echelons of online marketing in which I made the following presentation that provided insight into the best ways to use S.H.I.T.E. as part of a comprehensive digital marketing strategy.

For those unlucky enough not to be amongst the audience at the event, I have added the presentation I gave below:

Slide 1

Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

While this particular technique is likely to go well above the level that most SOE professionals will understand or be able to achieve, it is of increasing importance to familiarise yourself with the concepts behind S.H.I.T.E. in order to be able to communicate effectively with clients.

Happy Optimising


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Page Ranks – Google’s Measure of Web Link Quality

I was chatting with a couple of my best SOE friends this afternoon, and they were stressing the importance of getting as many Page Ranks as possible for client’s websites.  This is something that I have long advocated, and I was glad to see that other SOE people have come around to the idea.

Often, people who are new to the SOE world of meta tags and vertical semantic integration really struggle with what Page Ranks are and why they need them.  In my introduction to SOE seminars, I explain the importance of Page Ranks in the following mnemonic, which has served me well:

To get a page to rank, get Page Ranks

Basically Google has 2 different categories of Page Rank.  Basic and Green.  There are 10 different types of Basic Page Ranks and each of these have different properties.  The exact blend of Page Ranks that your site gets from the rest of the websites determines the Green Page Rank score, which is used to decide exactly where it should rank, and what it should rank for.

The 10 different flavours of basic Page Rank are as follows:

Page Rank 1 – User Friendly

Page Rank 2 – Correct Spelling

Page Rank 3 – Meta Keywords Present

Page Rank 4 – Page has a clear semantic latency

Page Rank 5 – Interesting Content

Page Rank 6 – Useful (eg How To Page)

Page Rank 7 – News type website

Page Rank 8 – Highly SEO’d Page

Page Rank 9 – Secret

Page Rank 10 – Website owned by a Googler / Major Government

The Page Rank of 9 is a secret known only by staff at Google, although it is thought to apply to groups of web pages, and be calculated via a pagination probability vector.

Google assesses the blend of basic Page Ranks that link to a page, and then assign it a secondary decimal value which is the green Page Rank that allows it to rank websites.  This  can also be seen in the Googler tool kit as a green bar (incidentally, green is Sergey Brin’s favourite colour):

How Google uses basic Page Ranks to calculate the Green Page Ranks for a page

How Google uses basic Page Ranks to calculate the Green Page Ranks for a page

Once the googler has done the calculations about how many green page ranks a particular page should be awarded, this figure is stored and then used every time Google has a search for one of the keywords on the page.  All of the results are simply ordered in terms of the number of green Page Ranks that the websites have.

Getting more green page ranks can be quite tough, but asking for links from other websites that also have a lot of green page ranks to share is a good method. It is also important to get a lot of basic page ranks that are of the same type as your website, so if you have a news website, it is a good idea to get lots of other websites with Basic Page Rank scores of 7 to link to you.

Happy optimising.


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How to spell SEO

One question that I am frequently asked by people who know very little about search engine optimisation is how to spell SEO.
I tell them in no uncertain terms that they should leave things like this to the experts, rather than trying to do things that are so complex themselves. In most cases, they will cause more problems than solutions, which means that when they finally get round to employing a high powered consultant to do the work for them, there is much more work to do.
While I am all in favour of spreading as much information as possible to the uninitiated, there are some secrets that I am simply unable to share, including how to spell SEO, although this is the kind of information that is often the subject of our conferences.
If you do want to learn how to spell SEO, then it is worth signing up for one of our online training seminars where you can also learn the secrets of SEO that will bring success to your business – including how to improve your meta keyword targeting!

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