January 5th 2010 will be remembered forever as the day the world changed. The Nexus One was launched, and at a stroke, everything was different. Until last week, people have only been able to enjoy websites at home, but now, thanks to the genius shown by the boffins at Google, you can carry the whole Internet in your pocket, and read it wherever you are!
Thanks to a miracle of technology and the use of some incredibly complex document containment algorithms, the Nexus One can display the internet to people wherever they are – in full colour!
Of course, this brings a whole raft of new challenges for SOE professionals – until now, we only had to concentrate on performing the optimisation of a website once so that it would appear at number one in the results, but now, it is necessary to make sure that no matter where people are when they have a go on the Internet, they are still able to find the website.
When you first open your Nexus One, it comes with a full factory installed version of the Internet – although because the phone is in American, a lot of the words are spelled wrong. The clever thing about the Nexus One is that everytime you plug it in to charge it downloads a new copy of the Internet overnight so that you can get all the latest news and pictures and keep it up to date.
In order to get the Internet into a pocket sized device like the Nexus One, Google have had to shrink all of the pages significantly to make them fit. Whereas a normal sized website on a proper computer can feature a screen resolution of up to 800 by 600px, this does not all fit onto a Nexus, which only has a screen that can display 800 by 480 pixels, which is 25% less!
In order to rank well in a portable Google, your website needs to be in a resolution that fits. Having said that, you also need to remember that not everyone will get a Nexus, and you still want to have a resolution that works in a home Internet too. We recommend that you compromise, and design your pages with a resolution of 800x540px, which is half way in between.
Because the web page is 25% smaller, you will also need to think about your keyword density – whereas on a web page for the proper Internet, you need to use a density of 16.7%, this simply will not work on a Nexus One portable Internet. In order to fit in with the complex latent semantic eigenvectors that are employed within the floating point calculations utilised when rendering portable Internet pages, you need to scale the keyword density employed on the web page using a parabolic distribution curve – our testing shows that for a page to rank at number one in a portable Google, it needs to have a keyword density of precisely 13.45% – and you can use a maximum of 243 words.
Of course, being able to carry the whole Internet around in portable form is no use whatsoever if you can’t remember where things are, so every Nexus One comes complete with a special Google. The real Google is one of the biggest websites around – according to some sources it has more than 5,000 pages! Having that much content inside it would make the Nexus to heavy for most people to carry with them, so Google have designed a special light weight Googler that is just 5% of the size of the proper one – but still manages to read the Internet and help you find things:
Although the portable version of the Googler is only 5% of the size of the full one, it still contains most of the same algorithmic functions as its larger counterpart – the difference is in its speed. While the latest version of the Googler that works on a proper computer is able to read around 150 pages each hour, the smaller version can only do 50 – which is pretty good considering its size. To get around this restriction, the Nexus One Googler runs constantly day and night to ensure that every time you update the Internet, you are able to find what you are looking for quickly.
In addition to carrying a copy of the Internet, the Nexus One also has a number of other features including being able to send and receive text messages, take photographs with a built in (!) camera, and even make phone calls. Of course this is quite difficult, as although the boffins at Google managed to fit the whole Internet into the Nexus One, they neglected to add a keypad, so it is difficult to dial a phone number.