One of the hottest areas in SOE right now is the implementation of route augmentation on websites to improve the user friendliness of the web interface.  Although the actual science of route implementation is highly complex and requires thorough knowledge of high level techniques such as interaction probability vectors, it is becoming a very important tool in the armoury of a good SOE, as modern search engine robots like the Googler are very much like real people when they come to your web pages, and there are certain things that you need to do.

When most people look at a website, they do not realise how important certain parts of the page are for the Googler, and how much of a website is only there to help the Googler find things.  Meta Keywords and the like are completely invisible to users, but are very much a requirement to help a website to rank.  It is also important to include overt signals to the Googler to add significant augmentation layers to the website’s usability.

A typical interaction vector diagram is shown below, and indicates how the Googler reacts to a normal web page:

This is how a Googler normally interacts with the page

This is how a Googler normally interacts with the page

A simple change such as making one of the links a different colour can make a big difference to the probability vectoring that the Googler uses, and augment their route through the site:

In this version of the interaction vector, the Googler has a greater probability of visiting one page over the other

In this version of the interaction vector, the Googler has a greater probability of visiting one page over the other

It is possible to perform route augmentation through a variety of different means, and all of them will have a different interaction probability vectoring impact on use.  The example above uses red text, and increases the probability of the Googler visiting a particular page by exactly 50%.  As the Googler prefers green text, a link that is green, will increase the probability vector  by 67.4%.

Other page modification metrics that most people will overlook include link placement, the use of images, and even text that flickers.  It is important to experiment with the probability vectoring that you use for route augmentation in your website, and consider what impact it will have by asking Google via their feedback form.

Happy Optimising

Namaskara

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